The Social Gaming Leadership Alliance (SGLA) champions social gaming operators who offer innovative, free-to-play entertainment experiences enjoyed by millions of Americans while promoting responsible digital entertainment.
Our partners set the standard for innovation, world class games and the responsible use of digital marketing including sweepstakes promotions. We advocate for appropriate oversight that recognizes the unique entertainment value of social online games, protects players, platforms and the community, and promotes responsible gameplay.
Online social games can always be enjoyed for free. No purchase is ever required to play.
All types of online games should be safe, fun and fair. Our partners monitor behavior, train staff, and offer players tools to manage their play responsibly.
Best-in-class financial crime prevention, security protocols and data protection measures are a must.
We believe casino-themed games are only for adults and require implementation of robust age verification processes to prevent access by minors.
Online social games are a mainstream digital entertainment category that delivers interactive board, card and casino-style games to millions of Americans. Operators provide free-to-play experiences where players can always participate without payment, with optional in-game purchases to enhance and extend gameplay.
The SGLA represents operators who, like many U.S. retailers and other businesses, large and small, across various industries, may market their digital entertainment offerings using sweepstakes promotions. Our operators follow the same established legal principles used by mainstream brands and, importantly, offer an alternative method of entry (AMOE) that is easily available and accessible.
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