Online social games are safe, fun, free-to-play, and enjoyed by millions of Californians across the state. They also contribute more than $1B annually to the California economy and could contribute hundreds of millions more each year with modernized regulation.
But a rushed effort to introduce legislation banning popular, free-to-play entertainment could deprive millions of Californians of their ability to choose these games.
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Online social games not only provide entertainment — they inject $1 BILLION into the California economy each year. With commonsense regulation, California’s state budget could gain an additional $200-$300 million annually, or more.
That’s funding that could be used on schools, health care and other important services to benefit all Californians.
Online social gaming is a well-established, popular form of entertainment.
SGLA partners set the standard for innovation, world class games and the responsible use of digital marketing including sweepstakes promotions. We promote the highest standards of player protection and industry integrity while advocating for sensible regulatory frameworks that reflect the role of online social games as a safe and growing component of the interactive entertainment industry.
Online social games can always be enjoyed for free. No purchase is ever required to play.
SGLA partners prohibit minors from accessing their platforms using robust technology requirements and processes to prevent access to games and platforms by minors.
SGLA partners implement leading anti-money laundering (AML), financial crime prevention, security protocols, and data protection measures. Players have access to responsible gaming tools including purchase limits, self-exclusion options, and one-click access to responsible gaming resources.
All types of online games should be safe, fun and fair. Our partners monitor behavior, train staff and offer players tools to manage their play responsibly.
Online social games operate under established sweepstakes law used by countless mainstream brands. These games are legitimate entertainment with mandatory free participation options.
With robust player protections, financial and data privacy and responsible gameplay, online social games are safe, fun, free-to-play, and enjoyed by Californians across the state.
We urge California legislators not to pass a hasty prohibition and instead work with us to develop sensible regulatory frameworks that prioritize consumer protection while offering a potential revenue stream for the state.
