Press Releases

Introducing “Social Plus”

On behalf of the Social Gaming Leadership Alliance (SGLA), I’m pleased to unveil “Social Plus,” a new term to refer to the category of freemium games provided by SGLA partners, the online social game operators who share a passion for responsible innovation, player protections and integrity in our growing sub-industry.

Latest news

Public Polling Shows Support for Social Gaming

A nationwide poll reveals that Americans overwhelmingly oppose banning online social games with sweepstakes promotions

Economic Impact of Online Social Games With Sweepstakes Promotions in New York

Economic modeling shows that online social games with sweepstakes promotions generated more than $230 million of economic activity in the state in 2024

SGLA Expresses Disappointment at Governor Newsom’s Signing of AB 831

Governor Newsom signs flawed, rushed legislation into law, banning fun, free-to-play online social games with sweepstakes promotions in California for the millions who enjoy them.

SGLA Hosts Independent Forum After Being Shut Out of the 2025 Global Gaming Expo

The Online Social Games Expo focused on refuting misinformation about the online social games industry and highlighting the industry’s commitment to protecting players

Public Polling Shows Support for Social Gaming in California

A new nationwide poll with an oversample of California voters reveals that Californians overwhelmingly oppose banning online social games with sweepstakes promotions, as proposed under AB831.

Economic Impact of Social Casinos With Sweepstakes in California

Economic modeling shows that online social games currently generate more than $1 billion annually in direct and indirect benefit to California.

Economic Potential of Social Plus Games in Florida

Economic modeling shows that implementing a modern regulatory framework for online social games with sweepstakes promotions, or Social Plus games, could generate more than $70 million in new annual revenue for Florida.

SGLA Urges Smart Regulation of Social Plus Games in Massachusetts

Modern regulation and taxation could unlock $30 million+ in new state revenue while strengthening consumer protections.

Economic Potential of Social Plus Games in Massachusetts

Economic modeling shows that implementing a modern regulatory framework for online social games with sweepstakes promotions, or Social Plus games, could generate more than $30 million in new annual revenue for Massachusetts.

SGLA Expresses Disappointment at Minnesota AG’s Actions, Urges Smart Regulation of Social Plus Games

Alliance seeks collaboration to ensure Minnesota adults retain access to safe, lawful online social games with sweepstakes promotions.

Sweepsy: A Conversation With VGW’s Head Of Responsible Social Gameplay

VGW's Head of Responsible Social Gameplay says: “I just want to really emphasize that I think the VGW RSG program would stand heads up to anyone in the industry, both social and real-money.”

Proposed Ban on Online Social Games with Sweepstakes Promotions Would Cost New York Over $230 Million Annually

The Social Gaming Leadership Alliance (SGLA) today released new economic modeling showing that a thriving online social games with sweepstakes promotions industry contributes more than $230 million annually to New York’s economy.