Introducing “Social Plus”

On behalf of the Social Gaming Leadership Alliance (SGLA), I’m pleased to unveil “Social Plus,” a new term to refer to the category of freemium games provided by SGLA partners, the online social game operators who share a passion for responsible innovation, player protections and integrity in our growing sub-industry. 

Latest news

Sweepsy: For Sweeps Casinos, Reddit Post Helps Show Why They Want Regulation Over Bans

Social Gaming Leadership Alliance Urges NJ Governor to Veto Flawed Online Social Gaming Ban 

Following final passage of A5447 and S4282 by the New Jersey Legislature, Social Gaming Leadership Alliance (SGLA) is urging Governor Phil Murphy to veto the bills, which would effectively ban legitimate, free-to-play online social games that operate under long-established promotional sweepstakes frameworks. 

Social Gaming Leadership Alliance Pushes Back on New Jersey Legislation 

The Social Gaming Leadership Alliance (SGLA), joined by key partners and allies including VGW, B-Two Operations and the World Poker Tour, submitted testimony this week in opposition to New Jersey bills A5447 and S4282, which threaten to ban legitimate, free-to-play online social games that use well-established sweepstakes promotional frameworks.

Sly Ban Tactics, Bill Threaten Californians’ Access to Safe, Fun, Free-to-Play Entertainment

The Social Gaming Leadership Alliance (SGLA), a coalition of industry leaders advocating for the online social games industry, urges California lawmakers to uphold freedom of choice for all Californians and reject AB831, which would ban popular, free-to-play entertainment enjoyed by millions in the state and close off a potential revenue stream for the state.

SGLA Responds to State Enforcement Actions: Clarifying Facts About Legal Social Gaming Operations 

The Social Gaming Leadership Alliance (SGLA) respectfully disagrees with the characterization of our partners' lawful online social gaming operations which use sweepstakes promotions in recent enforcement actions by Mississippi and Louisiana gaming authorities.

New York Lawmakers Push Through Flawed Legislation 

The Social Gaming Leadership Alliance (SGLA), a coalition of industry leaders advocating for the online social games industry, is disappointed by the passage of S. 5935-A / A. 6745-A in New York, legislation that will deprive the state's residents of popular, free-to-play entertainment enjoyed by millions nationwide. 

Public Polling Shows Support for Social Gaming  

A nationwide poll reveals that Americans overwhelmingly oppose banning online social games with sweepstakes promotions

Economic Impact of Online Social Games With Sweepstakes Promotions in New York

Economic modeling shows that online social games with sweepstakes promotions generated more than $230 million of economic activity in the state in 2024

SGLA Expresses Disappointment at Governor Newsom’s Signing of AB 831

Governor Newsom signs flawed, rushed legislation into law, banning fun, free-to-play online social games with sweepstakes promotions in California for the millions who enjoy them.

SGLA Hosts Independent Forum After Being Shut Out of the 2025 Global Gaming Expo 

The Online Social Games Expo focused on refuting misinformation about the online social games industry and highlighting the industry’s commitment to protecting players 

Public Polling Shows Support for Social Gaming in California

A new nationwide poll with an oversample of California voters reveals that Californians overwhelmingly oppose banning online social games with sweepstakes promotions, as proposed under AB831.

Economic Impact of Social Casinos With Sweepstakes in California

Economic modeling shows that online social games currently generate more than $1 billion annually in direct and indirect benefit to California.