Introducing “Social Plus”

On behalf of the Social Gaming Leadership Alliance (SGLA), I’m pleased to unveil “Social Plus,” a new term to refer to the category of freemium games provided by SGLA partners, the online social game operators who share a passion for responsible innovation, player protections and integrity in our growing sub-industry. 

Latest news

Economic Potential of Social Plus Games in Florida

Economic modeling shows that implementing a modern regulatory framework for online social games with sweepstakes promotions, or Social Plus games, could generate more than $70 million in new annual revenue for Florida. 

SGLA Urges Smart Regulation of Social Plus Games in Massachusetts

Modern regulation and taxation could unlock $30 million+ in new state revenue while strengthening consumer protections.

Economic Potential of Social Plus Games in Massachusetts

Economic modeling shows that implementing a modern regulatory framework for online social games with sweepstakes promotions, or Social Plus games, could generate more than $30 million in new annual revenue for Massachusetts.  

SGLA Expresses Disappointment at Minnesota AG’s Actions, Urges Smart Regulation of Social Plus Games

Alliance seeks collaboration to ensure Minnesota adults retain access to safe, lawful online social games with sweepstakes promotions.

Sweepsy: A Conversation With VGW’s Head Of Responsible Social Gameplay

VGW's Head of Responsible Social Gameplay says: “I just want to really emphasize that I think the VGW RSG program would stand heads up to anyone in the industry, both social and real-money.”

Proposed Ban on Online Social Games with Sweepstakes Promotions Would Cost New York Over $230 Million Annually 

The Social Gaming Leadership Alliance (SGLA) today released new economic modeling showing that a thriving online social games with sweepstakes promotions industry contributes more than $230 million annually to New York’s economy.  

Sweepsy: For Sweeps Casinos, Reddit Post Helps Show Why They Want Regulation Over Bans

Social Gaming Leadership Alliance Urges NJ Governor to Veto Flawed Online Social Gaming Ban 

Following final passage of A5447 and S4282 by the New Jersey Legislature, Social Gaming Leadership Alliance (SGLA) is urging Governor Phil Murphy to veto the bills, which would effectively ban legitimate, free-to-play online social games that operate under long-established promotional sweepstakes frameworks. 

Social Gaming Leadership Alliance Pushes Back on New Jersey Legislation 

The Social Gaming Leadership Alliance (SGLA), joined by key partners and allies including VGW, B-Two Operations and the World Poker Tour, submitted testimony this week in opposition to New Jersey bills A5447 and S4282, which threaten to ban legitimate, free-to-play online social games that use well-established sweepstakes promotional frameworks.

Sly Ban Tactics, Bill Threaten Californians’ Access to Safe, Fun, Free-to-Play Entertainment

The Social Gaming Leadership Alliance (SGLA), a coalition of industry leaders advocating for the online social games industry, urges California lawmakers to uphold freedom of choice for all Californians and reject AB831, which would ban popular, free-to-play entertainment enjoyed by millions in the state and close off a potential revenue stream for the state.

SGLA Responds to State Enforcement Actions: Clarifying Facts About Legal Social Gaming Operations 

The Social Gaming Leadership Alliance (SGLA) respectfully disagrees with the characterization of our partners' lawful online social gaming operations which use sweepstakes promotions in recent enforcement actions by Mississippi and Louisiana gaming authorities.

New York Lawmakers Push Through Flawed Legislation 

The Social Gaming Leadership Alliance (SGLA), a coalition of industry leaders advocating for the online social games industry, is disappointed by the passage of S. 5935-A / A. 6745-A in New York, legislation that will deprive the state's residents of popular, free-to-play entertainment enjoyed by millions nationwide.